Select Brands Owner & Franchisee Conference

3 Days | 1,200 people | Denver, CO

Venue: Gaylord Rockies Resort and Convention Center

Objective: Design a conference that would integrate ample social time for attendees to strengthen relationships, time for Marriott to share their strategic, unifying vision for expansion and success, and ultimately be an experience that enabled attendees to leave the conference feeling confident in their investment.

Our Contribution: As we conceptualized the design approach and led the planning team, we used Gaylord’s convention center as a canvas to share the conference messages through branding, the thoughtful use of the expansive space to make it feel intimate for the social gatherings, and the integration of a meeting hub to promote Marriott’s internal resources and distinctive brands. A few marquis moments that accented the time between the robust business sessions included an “Award Winners Art Gallery” with digitally designed custom canvases to celebrate the achievements of the owners; a keynote discussion with Chef and humanitarian José Andrés; a unique gift boutique experience where attendees were invited to select from a curated collection of exclusive gifts. With 1200 attendees staying in rooms across 8 hotels, our team managed the CRM registration and solutions for this mini-wide conference, plus the relationships with each hotel and the ground transportation within our network of hotels.